Advertising Policy

Effective date: 19 March 2026

Responsible Messaging

We avoid exaggerated language, absolute outcome statements, fear-based messaging, and medical claims that require regulatory authorisation.

Accuracy and Transparency

Product information is presented with transparent wording and without implying diagnosis, treatment, or recovery from medical conditions.

Testimonial Rules

Testimonials are screened to remove prohibited medical wording and unsupported statements.

Compliance Basis

Advertising communication is reviewed against relevant UK advertising expectations, including principles associated with fair, clear, and non-misleading messaging.